
I’m a big fan of Google, believe me. I’ve loved them since the early days when their search engine changed the face of the web forever. I use Google Mail, Google Docs, Google Maps, Google Analytics, Chrome, and Android. I think they’ve got a lot of brilliant ideas, and best of all, they provide these services to the consumers for free. How can you go wrong with that?
However – and of course there would be a downside – I do question some of Google’s decisions as of late. Of course, there’s the much-publicized Verizon-backed proposal for net-neutrality that conveniently left out the mobile web. But more disturbing to me, was this recent Wall Street Journal interview with Google CEO Eric Schmidt.
“I actually think most people don’t want Google to answer their questions. They want Google to tell them what they should be doing next.”
Really? This is Google’s vision of the future? Not to say that I don’t agree recommendations will soon be replacing search as the way to navigate the web — but it does make me wonder why Google doesn’t already see this happening at this very moment on Twitter?
More so than the other social networking giant, Facebook, Twitter’s recommendations are so valuable because the recommendations aren’t coming from robots or friends/family members, but from people – usually strangers – you choose to follow because they are interesting to you. This automatically makes their tweets and link-sharing have that much more value, because you opted-in to a live human being telling you what’s interesting. It’s great; I’ve met a lot of really interesting people through Twitter and come across so many interesting links that I wouldn’t have otherwise come across (due to my lack of web searching).
So, while Google has the right general idea of the future of the post-search web, they can’t be serious if they think people won’t find a robot telling them what to read and what to like the least bit, well, creepy? While I don’t doubt Google’s search algorithms are top-notch, when it comes to recommendations, I’d take an actual person’s suggestions over a some computer programming.
I have a lot of varied interests – and even more that I don’t even know that I have yet – and I just don’t think Google robots are able to determine everything that I could possibly like. The 300 people I am following on Twitter though? Well, chances are very high that they would be able to give me content that I would find interesting.